How to offer an experience of a dolce far niente lifestyle

Crewed and Luxury as a new sector at ICE will gather companies that offer luxury experiences for their clients. Patricia Van Steen, CEO of Anuras Charter Agency and Anuras Luxury Travel is excited to come to ICE’22 due to this reason.

“We from Anuras Luxury Travel are looking forward to meeting up with new companies who offer Luxury Crewed Sailing and Motoryachts. Our clients are looking for the extra experience of a Dolce Far Niente lifestyle and that is what we aim to deliver with our partners“.

Patricia recently decided to redirect her business and open Anuras Luxury Travel agency – a versatile company offering different travel experiences by providing the best service before, during, and after a luxury vacation. Clients are looking for „the all you imagine, and it will be there“ experience.  Anuras Luxury Travel offers these kinds of vacations with partners in Greece and Croatia, and is planning to expand to Italy due to the interest and high requests of clients.  

When it comes to the luxury sector, Patricia points out that it takes another approach to book these clients. A lot of money is involved in this sector, there are the MYBA contracts, APA etc.

I know it seems like easy money in commission, but it is also in the interest of the company that they choose partners wisely, and it’s not always the agent with the most bookings or revenue that are suited for this niche of the charter industry“.

At Anuras Charter Agency, a personal approach and offering extra services were always the way of approaching clients. For Patricia that was the way she found her “Luxury Travel clients“ and a reason why she decided to expand and create a brand new website away from the bareboat and even skippered charters. A difference that she noticed from her previous experience is that:

“Clients who are looking for a 67ft-100ft or even 200ft yacht will not search in 5 or more clicks to find a yacht. They contact me directly, tell me their wishes and I find it. I even sometimes co-work with travel agencies because they have no clue how this works, and in all honesty; neither did I with my first booking, although I am a charter agent for more than 20 years. I was fortunate to have an amazing partner who I can also call a friend to help me out. His team was amazingly patient and helpful for my first 25.000€ booking with over 4000€ APA. So I took the leap of faith and it worked out. Word of mouth did the rest – and social media ;)“.

Since Patricia is new in the luxury sector, ICE and its new Crewed and Luxury sector are a very valuable expo where she will be able to find new partners, no matter if they have one yacht or ten yachts. “If I can find a common interest with a business, then I’m in as a partner“.

The crewed and luxury sector as a fresh addition to ICE’22 is an area where participants will be able to meet crewed and luxury fleet operators and central agents from Greece, Croatia, Turkey, Spain, Italy etc. all in one place. Companies that are wishing to expand their offers to clients, fleet operators that want to grow their business network and contacts, suppliers and booking systems which wish to make new business deals.

Exhibitors in the Crewed and Luxury are the fleet operators, central agents, and owners of sailing yachts, gulets, catamarans, mini cruisers, and motoryachts that are fully crewed and whose yachts fit the parameters: Vessel size: 15m -50m and with a weekly charter price: 20,000€ – 100,000€. Fleet operators with both bareboat and crewed departments can exhibit in both areas at ICE’22 (one booth in the Crewed and Luxury area, and a second booth in the bareboat area at a very special price).

ICE’22 – Layout Guidelines

ICE’22 will be the biggest B2B yacht charter event ever, spread over 10,000 sqm and two floors. To make your days more comfortable and pleasant, our team secured enough space for networking, relaxing and enjoying drinks and food. There won’t be any ‘bad’ location to exhibit because we secured that all participants get the best experience from each location in the hall.

Ground floor: Exhibitor booths, B2B lounge, Business corner, Dutch and Balearic corner and Tavern.

First floor: Exhibitor booths, Crewed & Luxury sector, Investors lounge, B2B lounge and Restaurant. 

The central part of the ground floor will host most premium booths, surrounded by double and single booths. In the corners of the ground floor, you will be able to find the Dutch and Balearic Corners as well as the new Business corner. The Business corner is a new addition to ICE’22 that will provide all visitors an area to leave their promo materials. As in the previous years, the Dutch and Balearic Corners will gather charter companies from specific regions. The ground floor will have two meeting areas: Lounge 1 where participants can enjoy free and unlimited water, tea, and coffee. The second lounge will be hosted by a local tavern where everyone can enjoy local Croatian products such as wine, seafood, and snacks.

The first floor will have a special dedicated area for the Crewed and Luxury sector, Investors lounge, one B2B lounge with a bar and a restaurant for lunch, and many exhibitor booths. The Crewed and Luxury sector is the newest addition to ICE’22, offering everyone the opportunity to meet new businesses in the yachting industry. The Investors lounge gathers international investors. Fleet operators will present their charter management programs, investors will get information from shipyards, have access to reviews of past booking statistics, and insights of all available yacht models. There will also be one lounge with unlimited refreshments such as water, coffee, and tea. We also took care of lunch, and you will have access to the indoor restaurant from 11:00-16:00 every day. 

Don’t forget to schedule a break of at least 30 minutes to rest and eat once Handshake matchmaking software opens. We suggest you use this layout to plan your meetings in the Handshake software efficiently. Avoid running from one end of the hall to another as this is the biggest hall yet so plan smart & use our layout to help you with time management.

Ps: Participants will be able to choose their booth location after their MyICE registrations are confirmed, so if you want to have a specific location be sure to react fast.

CLICK HERE for detailed guidelines. 

ICE’22 – International Charter Expo is back in Zagreb

International Charter Expo is returning to its physical form, from December 7 to 9, 2022, on the Zagreb Fairgrounds. Growing in size to 10,000 sq meters and projected 500 participating companies, ICE will again be the center of the global yacht charter industry. 

ICE’22 will gather 200 Fleet Operators from Croatia, Greece, Turkey, the Caribbean, Italy, Spain, Thailand, Cuba and other worldwide destinations, 200 charter brokers and travel agencies, as well as 100 relevant suppliers to the industry, like shipyards, insurances and booking systems. A new addition to the expo is a sector of crewed-luxury fleets and mini cruisers

ICE’22 is the first trade show to announce full Covid-19 insurance, guaranteeing full refund for participants’ expenses on the expo, travel and accommodation

The proprietary Handshake matchmaking software will again allow businesses to schedule meetings in advance using company profiles, maximizing the efficiency of the event. 

ICE has partnered with Hilton Hotels to ensure quality accommodation at below market prices. Additionally, to add to the ICEperience, a Christmas village will be prepared by the Garden In Hilton, to host ICE participants. 

From the founder: 

“Zagreb will give us flexibility in this transitional year, after Covid, to ensure a long awaited, full-size, physical event, to the satisfaction and benefit of all participants. Our team is wholeheartedly looking forward to seeing you again.”  – Tino Prosenik

Registrations open May 23rd!

 

Top 10 reasons why participate in ICE’20

digital-ice-expo

More and more upcoming yacht shows are called or postponed due to the outbreak of COVID-19. As it is impossible to organize an event that brings together more than 1500 people from more than 5 continents, the ICE’20 team decided to organize the first digital B2B event in the yacht-charter industry!

International Charter Expo – ICE’20 will start online on the 26th of November 2020 and will last for 3 whole days. Although no personal contact and the usual networking will be possible, ICE spirit won’t be lost! ICE team is preparing a lot of surprises for the participants of the first digital B2B expo with the aim to keep the positive and stimulating environment for the yacht charter companies. 

As this year is very challenging for the whole industry, now, more then ever, we must stay connected. So why connect at Digital ICE?

1. Save money

This year, ICE participants will get 80% of the value for 20% of the cost! You will not have to spend money on accommodation or plane tickets. Also, since ICE’20 is digital, exhibitors will pay only for the upload of their graphics. There are no additional costs such as graphics print and transport, booth furniture, or decoration.

2. Stay safe

In 2020 every form of social engagement that includes a large number of participants is not recommended. As your safety comes first, ICE’20 will be digital. In that way, you will be able to have a lot of meetings and meet international brokers, fleet operators, and suppliers from the comfort of your home. 🙂 

3. Save time

Time is money, therefore ICE’20 is an opportunity to take! No time-wasting on traveling or planning. Prearrange meetings via Handshake matchmaking software and meet the whole yacht charter industry in 3 days. Relax and attend ICE’20 from the comfort of your home or office. 

4. Meet new business partners 

ICE’20 will be more accessible and affordable than ever, meaning fleet operators, brokers, and suppliers who have never been to International Charter Expo before, will participate this year! Take this opportunity and connect with new business partners from all over the world.

6. Arrange 72 meetings in 3 days

A new and improved business event matchmaking software – Handshake will allow you to prearrange meetings at ICE. When digital expo starts you will be able to see the agenda with all the meetings that you have arranged.

7. Combine business with education

Keep up with new trends! Digital Conference is a great opportunity to combine business meetings with education! Register for ICE Conference and listen to the best online speakers talking about the news in the yacht-charter industry, latest trends in marketing and sales, and other industry-specific topics.

8. Have a tree planted in your name

For 450 companies that participated at ICE’19 Vienna, the ICE team planted 450 trees in Zagreb, Croatia. This year, ICE Forest initiative continues which means that all participating companies will contribute to the fight against air pollution with trees planted in their names.

9. Engage 

Use live chat, video calls, conference streams, and downloadable resources such as notes from all scheduled meetings! All you need is to have a tablet or laptop and you are ready for arranging meetings from your home or office! You can simply login on your computer and have access to a large number of companies that you can contact via video call or chat. Fleet operators,  brokers, and suppliers are just one click away!

10. Get a discount for ICE’21

Every ICE’20 exhibitor will get a discount for ICE’21 booths. Discount will be applicable to all booth types.

See more about International Charter Expo

Check out who’s coming!