Crewed and Luxury as a new sector at ICE will gather companies that offer luxury experiences for their clients. Patricia Van Steen, CEO of Anuras Charter Agency and Anuras Luxury Travel is excited to come to ICE’22 due to this reason.
“We from Anuras Luxury Travel are looking forward to meeting up with new companies who offer Luxury Crewed Sailing and Motoryachts. Our clients are looking for the extra experience of a Dolce Far Niente lifestyle and that is what we aim to deliver with our partners“.
Patricia recently decided to redirect her business and open Anuras Luxury Travel agency – a versatile company offering different travel experiences by providing the best service before, during, and after a luxury vacation. Clients are looking for „the all you imagine, and it will be there“ experience. Anuras Luxury Travel offers these kinds of vacations with partners in Greece and Croatia, and is planning to expand to Italy due to the interest and high requests of clients.
When it comes to the luxury sector, Patricia points out that it takes another approach to book these clients. A lot of money is involved in this sector, there are the MYBA contracts, APA etc.
“I know it seems like easy money in commission, but it is also in the interest of the company that they choose partners wisely, and it’s not always the agent with the most bookings or revenue that are suited for this niche of the charter industry“.
At Anuras Charter Agency, a personal approach and offering extra services were always the way of approaching clients. For Patricia that was the way she found her “Luxury Travel clients“ and a reason why she decided to expand and create a brand new website away from the bareboat and even skippered charters. A difference that she noticed from her previous experience is that:
“Clients who are looking for a 67ft-100ft or even 200ft yacht will not search in 5 or more clicks to find a yacht. They contact me directly, tell me their wishes and I find it. I even sometimes co-work with travel agencies because they have no clue how this works, and in all honesty; neither did I with my first booking, although I am a charter agent for more than 20 years. I was fortunate to have an amazing partner who I can also call a friend to help me out. His team was amazingly patient and helpful for my first 25.000€ booking with over 4000€ APA. So I took the leap of faith and it worked out. Word of mouth did the rest – and social media ;)“.
Since Patricia is new in the luxury sector, ICE and its new Crewed and Luxury sector are a very valuable expo where she will be able to find new partners, no matter if they have one yacht or ten yachts. “If I can find a common interest with a business, then I’m in as a partner“.
The crewed and luxury sector as a fresh addition to ICE’22 is an area where participants will be able to meet crewed and luxury fleet operators and central agents from Greece, Croatia, Turkey, Spain, Italy etc. all in one place. Companies that are wishing to expand their offers to clients, fleet operators that want to grow their business network and contacts, suppliers and booking systems which wish to make new business deals.
Exhibitors in the Crewed and Luxury are the fleet operators, central agents, and owners of sailing yachts, gulets, catamarans, mini cruisers, and motoryachts that are fully crewed and whose yachts fit the parameters: Vessel size: 15m -50m and with a weekly charter price: 20,000€ – 100,000€. Fleet operators with both bareboat and crewed departments can exhibit in both areas at ICE’22 (one booth in the Crewed and Luxury area, and a second booth in the bareboat area at a very special price).
