ICE’21 Advent Edition needs to go to quarantine

ICE’21 Advent Edition was a project with a great mission of bringing you all together to meet in person. After almost two years of Covid effecting our lives, and two digital events, both you and us craved to come back to the real-life meetings.

We were working on organizing ICE’21 in Vienna with a great location (ThirtyFive – Vienna Twin Towers) to make it possible for you to get the best experience. After a few months of planning,  all done deals went out through the window when Austria announced a national lockdown. 

We didn’t give up.  We immediately started planning the same event with a change of location. In just few days our team worked and prepared everything, so that we could move the event to Hotel Academia in our home town of Zagreb. Your reactions to the sudden change were so positive that they gave us the wind in our sails to continue working towards our goal.

Unfortunately, yesterday (November 25, 2021) we got an offical statement from Croatia’s National Civil Protection Authority that our event cannot get a permit, thus; it needs to be postponed.

We would like to thank you all for your patience and understanding. We really appreciate all of your support and look forward to meeting you in person when the situation allows.  Our plan is to work on future projects and we will let you know about them as soon as possible.

Stay safe,

Your ICE team 

Tips & tricks how to speed date

ICE’21 Advent Edition is based on 10-minute meetings. To secure that everyone gets prepared for it, here are some tips and tricks to help you be most efficient. Apart from good preparation, bring your good mood and let’s make the best of this ICE and end of the year!



Good preparation is half of the work. Researching about participants that you will meet and make business deals is a key of success. Write down questions you want to ask them, reasons why you need them or why they need you and prepare yourself for them. Structing and planning your questions and needs in advance will allow you make best business deals at ICE’21 Advent  Edition.


You already know that the speed dating concept is based on a concept of 10-minute meetings per company. Ten minutes can seem as long or short period deepening on your preparation and awareness of time. Do not lose your time talking about unimportant topics. Go straight to the point of what do you want to get from that meeting.


Write key points of your business, what is representing you as a company, what are your offers and what are your needs. This will make it easier for you to present yourself in a short time while mentioning the most important things about your business. Be sure to address your needs and offers in a clear way, this will save time and effort for both you and your meeting partner.


Prepare brochures and business cards. You can easily distribute them. Since you will be having a lot of meeting in a limited time period, you are making it easier for others to have all the information’s in one place. They won’t need to write down some key points because they could just find that info in your brochures! It makes it easier, plus it establishes your brand identity.


Use free time to meet other participants in a more casual manner. Grabbing a coffee or dinner can be the perfect time to discuss business and make connections. Use the opportunity of beautiful Vienna which offers you plenty of good restaurants, bars and coffee shops to connect business with pleasure. Christmas markets can also be a good plan for you to spend your time at.


Small gifts are always welcomed! They are an effective way of showing your gratitude and gifts leave a mark. Just be aware that some participants are coming with plane so make sure gifts are suitable for cabin luggage.

TOP 5 reasons to participate

TOP 5 reasons to join ICE'21

“Hopefully we will meet in person next time!” –  something you said many times in the past months and months. After all your wishes and hopes, we listened and are making this come true.

After two long years and two digital editions of ICE, we are excited to organize ICE’21 Advent Edition in person. This is going to be a more exclusive event with a limited number of places. We bring you five reasons why you should not miss this event:


ICE’21 Advent Edition is a long awaiting opportunity for you to meet all business representatives in person. Networking and finding out about the latest news from the industry is important. With more than 60 companies participating and more than 100 business representatives, there are plenty of possibilities to conclude this year with great business deals.


The concept of ICE’21 Advent Edition is business speed dating. It allows each participant ten-minute meetings with each of the business companies. It is a fast and efficient to have more than 30 meetings in just two days. Moreover, you don’t need to think about scheduling meetings because ICE team will do that for you.


We are happy that new companies are entering the market and joining ICE. This is a unique chance for quick connecting and spreading your businesses to new potential business partners. A list of both old and new companies who are joining ICE’21 Advent Edition will be published soon.


Apart from business meetings, sailing area presentations are a great way for you to find out what is new in the sailing world and what are the new HOT places to see while sailing. Find out what are the best places to sail in the Mediterranean and inform your clients where they should have their trips next year.


Business should not be the only reason for visiting Vienna. Advent season is a wonderful time to visit the city and enjoy Christmas markets. Live concerts, Christmas lights, gastronomy, and other attractions will for sure make it worthy of coming. If we didn’t give you enough reasons, maybe shopping will change your mind.

After two years of being online, let’s finally meet offline at ICE’21 and meet in Vienna from 3-5 of December, 2021.

Register here!


Register for the Special Edition of ICE’21

Based on the feedback from all of our business partners, we decided to end this year with an exciting and live event. ICE team is happy to inform you that we can finally meet in person from December 3-5, 2021. The International Charter Expo – Advent Edition will take place at Vienna’s highest event location at the ThirtyFive (Twin Tower).

Participants will be able to meet through the model of business speed dating which is similar to our already known and efficient model of the Charter Meetup in Greece. This way businesse representatives will have 10 minutes per meeting with each of the businesses participating. Since this event is going to be very exclusive with a limited number of places, we suggest you register as soon as possible to secure your spot. 

The event will host 30+ fleet operators who will meet 30+ brokers, and a couple of suppliers. Additionally, there will be interesting sailing area presentations and networking opportunities. You can expect to have a very successful, efficient and fun weekend!

There is no better way to end the this year with a fun way to connect, make new business connections and meet up with new and current business partners, and also do some shopping and enjoy Advent in Vienna. Apart from business, you will be able to enjoy beautiful Vienna and all the magic of Christmas market and pre-holiday season.


Register here!


Why you should participate at digital ICE’21?


ICE’21 is closer every day and there are plenty of reasons why you should participate (save money & time, participate from the comfort of your home/office…). If you are still not sure whether you should register for the only major international yacht charter event this spring, we are giving you some reasons to do so!

Find out the latest news for your CLIENTS – keep them informed

It is important to keep your clients and partners updated. For example, fleet operators in Croatia are getting a Stay Safe in Croatia label of safety this summer. Do you know what this means? Greece is planning to open their borders to tourists on the 14th of May. What if this does not happen, what happens to your client’s bookings? That’s why you should participate at ICE’21, to find out the latest information from your partners!

Find out the latest news for your BUSINESS – keep yourself informed

Don’t forget that you will be able to watch several 30-minute product/service presentations from our Premium partners and join their Q&A. You will hear everything you need to know from booking systems, insurance companies, online platforms etc.

Handshake, our matchmaking software is getting better working hours

Last year you could have meetings via Handshake from 8:00 CET to 20:00 CET during working days and weekend. At ICE’21 you can have meetings from 8:00 CET to 17:00 CET, and it is held during the week – Tuesday, Wednesday and Thursday!

Loyalty discount for the next ICE

If you take part at ICE’21 in April, you will get a loyalty discount for the next ICE. It doesn’t matter if it will be held digitally or physically and if you are a visitor or exhibitor. Don’t miss this opportunity to secure this big discount later in the year. This year returning exhibitors and visitors get 50% discount for ICE’21. 

New charter agencies, suppliers & booking system

At ICE’20 there were more than 200 participating companies and 112 booths. This year, that number will be even bigger with new companies coming to present themselves. The list of new companies which are registered for ICE’21 will be published soon.

Check out the video from Croatia’s TV show Novi Milenij about ICE’20 and see how ICE’21 will look like. Also, have a read of the Icebreaker article about ICE’20. This might help you make your decision too!

Digital ICE’20 entered Best Virtual Event 2020 awards

In 2020, virtual events became more important than ever. It was the only way to bring people from all over the world together. Staying connected in the yacht charter industry is one of the most important things for it to function. Because of that, ICE’20 became a digital event.

We tried to make ICE’20 the best it could be in these uncertain times, and we did. Our efforts and determination helped ICE’20 enter the Best Virtual Event 2020 awards category by the Virtual Events Institute.

The Virtual Events Institute is a platform whose mission is to inspire and educate the community to create virtual and hybrid events. It provides a place to discuss the quickly evolving topics around virtual and hybrid events. Additionally, VEI offers high-level summits, market insights, community networking, certification training and awards.

Why is ICE’20 an entrant for Best Virtual Event 2020?

The use of technologies needed for successful digital events was what enabled ICE’20’s nomination. The layout of digital booths and halls exactly represented those from the physical event in Vienna. This is what awaits you at ICE’21 too! See demo

Our partners had their own booths with TV’s and virtual brochure racks where business representatives could download all needed materials and brochures. Moreover, personalized 2D real-life looking avatars greeted visitors as well! Screen-sharing was also possible during video one-on-one meetings, so our partners could have the best experience. 

Handshake, our matchmaking software gave ICE participants the possibility to prearrange meetings with other businesses. As a result, they used their time in the most efficient way. All the pre-arranged meetings in Handshake were connected with the ICE’20 digital platform. Each meeting at ICE’20 started automatically, and ended automatically after 30 minutes. It was very user friendly as representatives only needed to accept the meetings for them to start. 

Several premium suppliers had the chance to present their products or services to all ICE participants during 30-minute presentations. There were a few dedicated time slots when no one could have meetings and were invited to join the presentations and take part in Q&A.

Together we connected more than 300 participants from more than 35 countries. All of the used technologies await you this Spring too, so go to our official website and register for an even better digital ICE’21!

Why ICE went digital?

Hall 1 ICE'20

When the COVID-19 pandemic stopped the world, the yachting industry was put on hold as well. Businesses could not meet; boat shows were cancelled one after the other, and the future was uncertain. That is why ICE, the biggest B2B yacht charter expo in the world went digital.  It was the only logical and safe solution. ICE’20 digital was well accepted, as more than 300 business representatives from more than 35 countries took part. Many ICE partners requested a new digital event in April, just before the season begins.

Of course, the success of digital ICE’20 was not guaranteed, and people had their doubts as it was something completely new and unknown. However, doing our best to connect fleet operators, suppliers, and brokers from all over the world, our team made it work. Our partners were very happy with the overall event and the meetings they had. 

“This is not the first year we have been participating in ICE, but for the first time in an online format. I would like to say that the effectiveness of the negotiations was almost the same as ICE’19 in Vienna. This is incredibly interesting and useful for our business. Thank you for bringing us together and making our communication better. It is very important for us to feel that we are not alone in this field and there are hundreds of great companies that are going through this difficult year with us and making the yacht charter industry even better!” – Max Terbov, Sea Radar, Estonia

Great digital experience by ICE! The event was a success, and it gave us the opportunity to meet industry professionals and attend interesting presentations, in an efficient way. Our company will definitely attend again!” – Andreas Georgatsos, Cavo Yachting, Greece

See what ICE’20 looked like from our partners’ perspectives

What did ICE’20 look like?

ICE’20 featured seven halls with 112 digital booths where businesses could present themselves and visit other businesses and new partners. Demo of the halls can be seen here. Digital booths looked like real-life booths, with TVs, brochure racks for e-brochures, and 2D avatars. With this set-up and possibility to prearrange meetings with the Handshake matchmaking software, time was used more efficiently. Without the hassle of travelling and booking accommodation, businesses save both time and money. As a bonus, they hold meetings from the comfort of their home or office.

Being able to meet with my present and potential partners without traveling to a different continent saves a lot of time and effort while delivering the same results”. – Silvia Vlakancic, Anchor & Wine, U.S.A

We had some technical issues which happened the first day of the expo, after worldwide Amazon Web Services crashed for a few hours, and ICE team was on full support helping businesses manage to connect with other solutions. This year technical issues will be non-existent, as servers will also be backed up.

Apart from 30-minute B2B meetings, several premium suppliers had the opportunity to present their products/services to all ICE participants during 30-minute presentations. No one could have meetings during these time slots, and many businesses who attended the presentations were very active in the Q&A. Businesses needed to discuss some topics as well and give their opinions. 

ice'20 statistics

At ICE’20 there were more than 300 participants, from more than 35 countries, who held more than 3,500 meetings. We hope we will see you again this year in an even bigger number, so we can connect the yachting industry digitally once again before summer begins.

This year we turned the impossible into the possible! Tatjana, Adria 4 Deluxe, Germany

Want to meet with new and old business partners? Register here.


Business in the yacht charter industry left without boat shows

Cancelled boat shows blog

Why boat shows are a must

Boat shows around the world have been cancelled for almost a year now. The largest and most important boat shows in the yacht charter industry such as Boot Dusseldorf, Austrian Boat Show in Tulln, Cannes Festival and many more have all been cancelled. As a result, businesses in the yacht charter industry had no physical place to meet in person. Meeting with business partners is crucial for the success of yacht charters, brokers, agencies, shipyards, and other suppliers.  Everyone knows that going to boat shows is a must. Introducing your new brand, presenting products and services, meeting old partners and new ones, learning about the novelties for the upcoming season and in general networking with the whole industry.

What do businesses lose without boat shows?

Not only do businesses in the yacht charter industry meet, they also make very important purchases and client bookings. The Multihull Boat Show in Le Grande Motte, France, is important for those who are keen to order the first slots of a new catamaran model and those who build their multihull fleets. At Boot Dusseldorf charters can see and walk-through new boats and purchase the newest models for their fleet. The Austrian Boat Show is the perfect place for charters to make direct bookings with Austrian guests. Businesses in the yacht charter industry are now in huge losses as one of their main channels of communication and sales is closed – no one knows for how long.

What awaits yacht charters and agencies?

All these boat shows together make up for more than 30 days per year where businesses could have met: a grand total of more than 4000 exhibitors and 450,000 visitors from over 100 countries. In these uncertain times, every piece of new information, each new business partner and booking is more important than ever. It is uncertain of how the charter season 2021 will unfold. Early bookings which were a very big and important part of yacht charter and agency bookings are still very rare today. Everyone is waiting to see what will happen. If borders do open during the summer, we can expect many last-minute bookings with very high discounts. Completely opposite of how all other charter seasons were until know. Will the majority of yacht charters, agencies and brokers in the yacht charter industry survive, we can only wait and see.

Virtual Avatars – How to add personal touch on digital Expo?

Do you want to see yourself in a virtual world? Virtual event platforms with avatars give us the opportunity to be in a real-life situation and exploring different experiences during the digital expo. Avatars have become more interesting by professionals who use that kind of extras in different virtual business events or meetings. They can give you realistic professional environment during the event.

What is a virtual avatar?

A virtual avatar is a graphic image that represents a person in a virtual world, and it’s becoming increasingly more common to use online avatars to recreate real situations in business meetings.

Meet with Premium Plus suppliers at digital expo – ICE’20

At ICE’20 you will be able to meet with everyone digitally and still have a personal touch with future partners. When you come to the digital booth you will see what they offer and the avatar that is standing next to the info desk.  Premium Plus suppliers already made digital booths with avatars and they are waiting to meet you. 

What is International Charter Expo?

International Charter Expo every year connects fleet operators, brokers and suppliers across the globe. During three days of expo participants will be able to have up to 72 meetings with future business partners.

Check full list of participants here.

Meet yacht charter suppliers in a different way

webinar online presentation

This November, the biggest booking systems such as MMK Booking Manager from Croatia and YachtSys from Germany, shipyards from Italy, Germany, and Poland, as well as one software company from Cyprus will present their services in a new and interesting way to yacht charters from all over the world. So how will they do that? They will present their products through a 30-minute webinar slot to all companies from all around the globe.

Present your company in a B2B environment

Webinar or web seminar is a live online conference or presentation. They are generally interactive, with participants getting information, asking questions, and discussing in real-time.

Many companies use webinars as a way to connect with new business partners, demonstrate expertise, and build brand authority. Generally, webinars work best for B2B companies who want to share their expertise.

Communication is the key

Communication is one of the most challenging aspects of dealing with international partners. The challenge is even bigger when partner companies use different languages. That is why ICE participants will be able to communicate with shipyards and booking systems by asking questions after online presentations.

Who will present at ICE’20?

MMK SYSTEMS – BOOKING MANAGER SYSTEM is the world’s leading software and online booking solution for charter fleets and agencies. If you want to know the numbers – MMK has 3,000 active agents, around 350 agency websites that offer online booking through MMK where they have 720 charter fleets and over 9,000 vessels.

As a yacht charter company or a broker agency you can also meet with YACHTSYS – the online reservation system and booking manager software for boat charter companies. With this supplier, Charter Brokers (agencies) and Fleet Managers (providers) can administrate boat rentals in a responsive web app from smartphones. Their goal is to boost your online sales with mobile optimized charter widgets or the Yacht Charter Data API with data of 5,000 yachts.

Delphia Yachts is the largest builder of sailing yachts in Poland. In 2018 they become a member of the Beneteau Group, focuses more on the production of motor yachts. The production volume is approx. 174 of sailing boats and over 689 motorboats a year. Delphia cooperates with brands such as Beneteau, Jeanneau, Fourwinns, Glastron, JBoats, le Boat.

BAVARIA YACHTS is one of the most modern manufacturers of sailing yachts, motorboats, and catamarans worldwide.  Four production lines, each 125 meters long, a carpenter’s workshop where the entirety of the yacht is constructed, two halls to manufacture hulls and decks, are accommodated on a large surface measuring 200,000 square meters. At ICE’20 they will talk about „Challenges in Boat Design for Charter Yachts“.

BoatPilot is a solution for charter companies is based on the BoatGod module, which is a full-fledged yachting computer. It allows to collect, process, analyze, and deliver data from the boat system, both through the NMEA interface and additional sensors.

Master Yachting is a partner for new and used Yachts, Yacht Investment as well as Yacht Charter. With more than 300 sold Lagoon catamarans, Master Yachting is Europe’s most successful Lagoon-Distributor since 2015 and the largest Lagoon dealer worldwide since 2019. They also represent Beneteau Sail and Beneteau Motor, Monte Carlo, Aquila Power Catamarans, and Frauscher Boote. At ICE’20 you can listen to their webinar on the topic “Overview of Yacht Market”.

What is International Charter Expo?

International Charter Expo every year connects more than 300 participants across the globe. During three days of expo fleet operators, brokers and suppliers will be able to have up to 72 meetings with future business partners.

Check full list of participants here.

Start your registration and join us at ICE’20!