~ our conference ~
Charter Forum
~ ICE'26 Amsterdam ~
What is Charter Forum?
Charter Forum is Europe’s first business conference dedicated exclusively to the yacht charter industry.
Unlike traditional conferences that focus primarily on theory, Charter Forum is built around one simple objective:
Become better at selling yacht charters.
- $Attract more qualified clients
- $Convert more enquiries into confirmed bookings
- $Deliver exceptional customer experiences
- $Understand market trends before they become mainstream
- $Build valuable international business relationships
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Explore more about our conference by clicking on the buttons below
~ Charter Forum ~
Who Should Attend?
Whether you are looking to increase bookings, improve profitability, discover new markets or stay ahead of industry trends, Charter Forum provides direct access to the ideas, people and strategies driving the global charter business.
~ Charter Forum ~
Agenda | DAY 1
09:00-09:30
Opening
State of the Global Charter Industry
Tino Prosenik, Yachtmaster Group CEO
09:30-10:15
CEO Keynote
Building Yachts For the Future of Yacht Charter
TBD
10:15-11:00
Panel
Brokers – Butique vs. Platform
TBD
11:00-11:30
Break | Coffee
11:30-12:15
Keynote
How Clients Choose a Yacht
TBD
12:15-13:00
Keynote
Photography That Sells
TBD
13:00-14:30
Networking Lunch
14:30-15:15
Panel
What Actually Sells in 2027
TBD
15:15-16:00
Workshop
Winning Clients on WhatsApp & Email
TBD
16:00-16:30
Break | Coffee
16:30-17:15
Keynote
Google Things To Do
TBD
17:15-18:00
Fireside Chat
Digital Nomad Charter Broke
TBD
09:00-09:45
Workshop
Travel Agency to Charter Business: Introduction
TBD
09:45-10:30
Workshop
Understanding Yacht Charter Products
TBD
10:30-11:00
Break | Coffee
11:00-11:45
Workshop
How Travel Agencies Earn Charter Commission
TBD
11:45-12:30
Case Study
Selling Your First Yacht Charter
TBD
13:00-14:30
Networking Lunch
14:00-14:45
Workshop
Luxury Clients: Cross-selling Charter Holidays
TBD
14:45-15:30
Workshop
Matching Clients with the Right Yacht
TBD
15:30-16:00
Break | Coffee
16:00-17:00
Hands-on
Booking Platforms & Live Charter Search
TBD
17:00-18:00
Networking
Meet Charter Suppliers
TBD
~ Charter Forum ~
Agenda | DAY 2
09:00-09:45
Keynote
Why people book charter yachts
TBD
09:45-10:30
CEO Panel
Fleet Evolution 2030
TBD
10:30-11:00
Break | Coffee
11:00-11:45
Keynote
AI Customer Care
TBD
11:45-12:30
Keynote
Standardising Customer Experience
TBD
12:30-14:00
Networking Lunch
14:00-15:00
Panel
Market Outlook & Destinations
TBD
15:00-15:45
Keynote
VAT, Flags & Regulations
TBD
15:45-16:15
Break | Coffee
16:15-17:00
Panel
AI, Automation & Distribution
TBD
17:00-18:00
Closing Panel
The Next Five Years of Yacht Charter
TBD
09:00-09:45
Workshop
Building a Charter Brand as a Travel Agency
TBD
09:45-10:30
Workshop
Finding Reliable Charter Partners
TBD
10:30-11:00
Break | Coffee
11:00-11:45
Workshop
Contracts, Insurance & Risk
TBD
11:45-12:30
Workshop
Handling Client Objections
TBD
12:30-14:00
Networking Lunch
14:00-14:45
Workshop
Growing Repeat Charter Clients
TBD
14:45-15:30
Workshop
Creating a Charter Sales Plan
TBD
15:30-16:00
Break | Coffee
16:00-17:00
Roundtable
Ask the Charter Experts
TBD
17:00-18:00
Certification
Travel Agent Graduation & Networking
Certificates / Q&A
18:00 onwards (Both Days)
Networking Drinks, sponsor activations and informal meetings for all attendees.
~ charter Forum~
What You Will Gain
Charter Forum is built around measurable business outcomes—not presentations for the sake of presentations. You will leave Amsterdam with practical knowledge, new contacts and actionable strategies that can help you
Generate more qualified charter leads
~ For travel agents~
Why Should Travel Agents Attend Charter Forum
Add Yacht Charters to Your Portfolio
Charter Forum has been created to change that.
Whether you specialize in leisure travel, luxury holidays, tailor-made experiences or incentive travel, Charter Forum will provide the knowledge, tools and industry connections you need to confidently begin selling yacht charters.
Learn the Business from the Experts
• How the yacht charter industry works
• Different types of charter holidays and yachts
• Understanding clients’ needs
• Selecting the right destinations
• Pricing, quotations and booking procedures
• Customer communication and sales techniques
• Common mistakes and how to avoid them
• Building long-term charter clients
Dedicated workshops designed specifically for travel agents will provide practical, beginner-friendly education that can be immediately applied in everyday business.
Discover the Professional Tools
Leading booking platforms and reservation systems—including companies such as MMK Booking Manager will demonstrate the professional tools used by charter agencies around the world.
You will learn:
• How charter booking platforms work
• How to search yacht availability
• How to compare fleets and destinations
• How quotations are prepared
• How reservations are managed
• How technology simplifies the entire booking process
These live demonstrations will show you how modern charter sales are organised and how quickly new agents can become productive.
Meet the Companies You Will Work With
Instead of searching for partners online, you can meet them face to face, ask questions, establish personal relationships and discover the destinations and products that best fit your clients.
Start Selling with Confidence
To help travel agencies enter the yacht charter market with confidence.
By the end of Charter Forum, you will understand how the industry works, know which tools to use, have met the companies you can work with and be equipped with the knowledge needed to begin offering yacht charter holidays to your clients.
Expand your business. Learn from the experts. Meet your future partners. Start selling yacht charters