~ our conference ~

Charter Forum | ICE Conference

~ ICE'26 Amsterdam ~

What is Charter Forum?

Charter Forum is Europe’s leading business conference dedicated exclusively to the yacht charter industry.

As the conference programme of the International Charter Expo (ICE), Charter Forum brings together the people shaping the future of yacht charter—from charter brokers and travel agents to central charter agencies and fleet operators, shipyards, booking systems, marketing experts, insurance providers and other leading industry professionals.
Unlike traditional conferences that focus primarily on theory, Charter Forum is built around one simple objective:

Become better at selling yacht charters.

Every keynote, panel discussion, workshop and interview is designed to help charter professionals

$Attract more qualified clients
$Convert more enquiries into confirmed bookings
$Deliver exceptional customer experiences
$Understand market trends before they become mainstream
$Build valuable international business relationships

The programme combines practical business knowledge, real-world case studies, market research, industry insights and open discussions with some of the most experienced professionals in the global yacht charter industry.

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~ Charter Forum ~

Who Should Attend?

Whether you are looking to increase bookings, improve profitability, discover new markets or stay ahead of industry trends, Charter Forum provides direct access to the ideas, people and strategies driving the global charter business.

DAY 01 DAY 02

~ Charter Forum ~

Agenda | DAY 1

MAIN FORUM (Auditorium)

09:00-09:30

Opening

State of the Global Charter Industry

Tino Prosenik, Yachtmaster Group CEO

09:30-10:15

CEO Keynote

Building Yachts For the Future of Yacht Charter

Gianguido Girotti, Beneteau Group

10:15-11:00

Panel

Brokers – Butique vs. Platform

Boataround, Punt, YachtNet, Click&Boat

11:00-11:30

Break | Coffee

11:30-12:15

Keynote

How Clients Choose a Yacht

Karl Gilis???

12:15-13:00

Keynote

Photography That Sells

Nicholas Claris

13:00-14:30

Networking Lunch

14:30-15:15

Panel

What Actually Sells in 2027

Boataround marketing manager, istion marketing, Beneteau

15:15-16:00

Workshop

Winning Clients on WhatsApp & Email

TBD

16:00-16:30

Break | Coffee

16:30-17:15

Keynote

Google Things To Do

TBD

17:15-18:00

Fireside Chat

Digital Nomad Charter Broke

Jackie Ben Zivi

CONFERENCE ROOM (Travel Agent Academy)

09:00-09:45

Workshop

Travel Agency to Charter Business: Introduction

Moorings?TUI?

09:45-10:30

Workshop

Understanding Yacht Charter Products

Branimir Mader

10:30-11:00

Break | Coffee

11:00-11:45

Workshop

How Travel Agencies Earn Charter Commission

Nina Burns, Adriatic

11:45-12:30

Case Study

Selling Your First Yacht Charter

Ban Tours

13:00-14:30

Networking Lunch

14:00-14:45

Workshop

Luxury Clients: Cross-selling Charter Holidays

Villa & Yacht agent

14:45-15:30

Workshop

Matching Clients with the Right Yacht

Olivier Globe Sailor

15:30-16:00

Break | Coffee

16:00-17:00

Hands-on

Booking Platforms & Live Charter Search

MMK, Nausys

17:00-18:00

Networking

Meet Charter Suppliers

Fleet operators & CAs

~ Charter Forum ~

Agenda | DAY 2

MAIN FORUM (Auditorium)

09:00-09:45

Keynote

Why people book charter yachts

Max Barbera

09:45-10:30

CEO Panel

Fleet Evolution 2030

Boris Compagnon, Bali CEO

10:30-11:00

Break | Coffee

11:00-11:45

Keynote

AI Customer Care

11:45-12:30

Keynote

Standardising Customer Experience

The Moorings

12:30-14:00

Networking Lunch

14:00-15:00

Panel

Market Outlook & Destinations

Greece, Italy, Croatia, Turkey

15:00-15:45

Keynote

VAT, Flags & Regulations

Katica Reljanović

15:45-16:15

Break | Coffee

16:15-17:00

Panel

AI, Automation & Distribution

17:00-18:00

Closing Panel

The Next Five Years of Yacht Charter

Shipyard, Kiriacoulis, Istion

CONFERENCE ROOM (Travel Agent Academy)

09:00-09:45

Workshop

Building a Charter Brand as a Travel Agency

Marketing expert

09:45-10:30

Workshop

Finding Reliable Charter Partners

Alex Cosmos

10:30-11:00

Break | Coffee

11:00-11:45

Workshop

Contracts, Insurance & Risk

Sealogy

11:45-12:30

Workshop

Handling Client Objections

Martin I Marta

12:30-14:00

Networking Lunch

14:00-14:45

Workshop

Growing Repeat Charter Clients

CRM experts

14:45-15:30

Workshop

Creating a Charter Sales Plan

Business coach

15:30-16:00

Break | Coffee

16:00-17:00

Roundtable

Ask the Charter Experts

Mixed panel

17:00-18:00

Certification

Travel Agent Graduation & Networking

Certificates / Q&A

18:00 onwards (Both Days)

Networking Drinks, sponsor activations and informal meetings for all attendees.

~ charter Forum~

What You Will Gain

Charter Forum is built around measurable business outcomes—not presentations for the sake of presentations. You will leave Amsterdam with practical knowledge, new contacts and actionable strategies that can help you

Generate more qualified charter leads

Increase enquiry-to-booking conversion

Improve customer retention and repeat business

Understand emerging market trends and traveller behaviour

Learn from successful charter companies and recognised industry experts

Build long-term partnerships with professionals from more than 50 countries

~ For travel agents~

Why Should Travel Agents Attend Charter Forum



Portfolio



Learning



Tools



Connections



Mindset

Add Yacht Charters to Your Portfolio

The global yacht charter market continues to grow, yet many travel agencies still do not offer charter holidays simply because they don’t know where to start.
Charter Forum has been created to change that.
Whether you specialize in leisure travel, luxury holidays, tailor-made experiences or incentive travel, Charter Forum will provide the knowledge, tools and industry connections you need to confidently begin selling yacht charters.

Learn the Business from the Experts

Throughout the conference, experienced charter professionals will guide you through every essential aspect of the business, including:

• How the yacht charter industry works
• Different types of charter holidays and yachts
• Understanding clients’ needs
• Selecting the right destinations
• Pricing, quotations and booking procedures
• Customer communication and sales techniques
• Common mistakes and how to avoid them
• Building long-term charter clients

Dedicated workshops designed specifically for travel agents will provide practical, beginner-friendly education that can be immediately applied in everyday business.

Discover the Professional Tools

Selling yacht charters no longer requires years of industry experience.
Leading booking platforms and reservation systems—including companies such as MMK Booking Manager will demonstrate the professional tools used by charter agencies around the world.

You will learn:
• How charter booking platforms work
• How to search yacht availability
• How to compare fleets and destinations
• How quotations are prepared
• How reservations are managed
• How technology simplifies the entire booking process
These live demonstrations will show you how modern charter sales are organised and how quickly new agents can become productive.

Meet the Companies You Will Work With

Charter Forum takes place during the International Charter Expo (ICE), giving you direct access to hundreds of charter companies, fleet operators, central agencies and industry suppliers from more than 50 countries.

Instead of searching for partners online, you can meet them face to face, ask questions, establish personal relationships and discover the destinations and products that best fit your clients.

Start Selling with Confidence

Our goal is simple:

To help travel agencies enter the yacht charter market with confidence.
By the end of Charter Forum, you will understand how the industry works, know which tools to use, have met the companies you can work with and be equipped with the knowledge needed to begin offering yacht charter holidays to your clients.
Expand your business. Learn from the experts. Meet your future partners. Start selling yacht charters