ICE brings to all the participants the possibility of networking with hundreads of major yachting comapines; B2B meetings, social events and the unique yaht charter conference as an imortant part of the expo – completely
free of charge. Find out more about our conference in the video filmed on ICE’16.
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ICE is the biggest B2B event in the yacht charter industry; it gathers global and local fleet operators, worldwide charter brokers and all major suppliers of goods and services of the industry. ICE includes B2B meetings, social events and the only yacht charter conference in the world.
On ICE’16 three panels were held; Croatian, Greek and Turkish. Panels of fleet operators present various sailing areas and discus current issues with the audience consisting mostly of charter brokers. The panels presented each their own sailing area; general features, meteorology, current geopolitical situation as well as legal and administrative issues.
Social media and advertising workshops were focusing on trends in advertising and online marketing. The workshop “Added Value vs. Discounts” proved to be a hit as it is a needed revolution in yacht charter sales. The most visited workshop was titled “digital or dead”. It argued the fast-changing position of charter brokers as the trends are favoring booking portals and also pointed out the dangers of the notorious last-minute trend enabled through booking technology.
The next conference will be held at the Zagreb Arena during the twICE’16 edition from November 4th to 6th 2016. Register in time and participate in the one and only ICE.