ICE'18 | 2nd - 4th November 2018 | Arena Zagreb

Marketing and Advertising Workshops

Find out smart SEO and SEM solutions that will help you to increase you bookings! Learn why are the social networks important in yacht charter business, how to use various forms of content marketing,  How to create ads on Facebook and Instagram and much more!

[infopane color=”4″ icon=”0049.png”] All exhibitors and visitors can participants on Yacht Charter Conference FREE OF CHARGE! [/infopane]

[agenda]
[day date=”11th March 2016″]Friday[/day]
[event time=”15:45 — 16:45″ ] GOOGLE ADVERTISING – Part 1

  • State of PPC in 2016 and beyond
  • How to avoid mistakes in SEM
  • The great PPC account structure
  • Ad Bidding Strategies & Bid Modifiers
  • PPC segmentation for retargeting, success
  • Remarketing and the long customer journey

Speaker:
[icon icon=”0006.png”][/icon] Manuel Martín Esparza, PanEuro [/event]
[one_fourth][speaker photo=”http://www.internationalcharterexpo.com/wp-content/uploads/2015/11/ManuelMartnEsparza.jpg” name=”Manuel Martín Esparza” link=”http://www.paneuro.com/” target=”_blank”]
Managing Partner in PanEuro Search Marketing
www.paneuro.com[/speaker][/one_fourth]
[three_fourth_last]Manuel Martin Esperanza is former Googler with more then 10 years experience in the online industry.
With proven record of building and managing in-house Search teams and strong understanding of Paid Search & Display, ecommerce & digital, he is the perfect speaker to show you smart SEO and SEM solutions that will help you to increase your bookings![/three_fourth_last]
[day date=”12th March”]Saturday[/day]
[event time=”14:15 — 15:15″ ] SOCIAL MEDIA WORKSHOP – Part 1

  • Why are the social networks important in yacht charter business?
  • How to use various forms of content marketing?
  • What are the trends in advertising?
  • What to publish?
  • How to use a particular social network?

Speaker:
[icon icon=”0006.png”][/icon] Ilija Brajković, Akcija [/event]
[event time=”15:30 — 16:30″ ] SOCIAL MEDIA WORKSHOP – Part 2

  • Why is advertising on social networks good?
  • What are the advertising opportunities?
  • How to create ads on Facebook and Instagram?

Speaker:
[icon icon=”0006.png”][/icon] Ilija Brajković, Akcija [/event]
[one_fourth][speaker photo=”http://www.internationalcharterexpo.com/wp-content/uploads/2015/11/Ilija_Brajkovi1.jpg” name=”Ilija Brajković” link=”http://akcija.com.hr/” target=”_blank”]
Managing Director at Akcija Digital Agency
www.akcija.com.hr[/speaker][/one_fourth]
[three_fourth_last]Ilija Brajković has been active on the Internet scene since years and in the past six years he’s been completely committed to social networks. As he describes himself, a geek by calling, life took it’s course… Today, he is a partner in the full-service agency for social networks “Akcija” where he manages his customers and their fans. He worked as a community manager for the most popular Croatian start-up ShoutEm where he managed a worldwide community. After that, he worked with major clients such as Microsoft Croatia, Zagreb Tourist Board, Suzuki, Renault, Disney, Croatia Airlanes, Bilic Vision and many more. He is a regular speaker at many conferences and seminars in countries in the region and abroad, always among the best rated instructors.[/three_fourth_last]
[event time=”16:45 — 17:45″ ] GOOGLE ADVERTISING – Part 2

  • Why SEO is not always enough
  • SEO and SEM, better together
  • SEM and social, better together
  • Smarter attribution with Google Analytics
  • Success stories and strategies in SEO, PPC, Social Media & Online Marketing

Speaker:
[icon icon=”0006.png”][/icon] Manuel Martín Esparza, PanEuro [/event]
[one_fourth][speaker photo=”http://www.internationalcharterexpo.com/wp-content/uploads/2015/11/ManuelMartnEsparza.jpg” name=”Manuel Martín Esparza” link=”http://www.paneuro.com/” target=”_blank”]
Managing Partner in PanEuro Search Marketing
www.paneuro.com[/speaker][/one_fourth]
[three_fourth_last]Manuel Martin Esperanza is former Googler with more then 10 years experience in the online industry.
With proven record of building and managing in-house Search teams and strong understanding of Paid Search & Display, ecommerce & digital, he is the perfect speaker to show you smart SEO and SEM solutions that will help you to increase you bookings![/three_fourth_last]
[agenda]